Samsung's lost smartphone shipment figures to be fully recovered in 2022

Last updated: September 7th, 2020 at 16:41 UTC+01:00

Samsung is expected to maintain leadership in terms of global smartphone shipments this year and the company is likely to strengthen its position even further in 2021 as the market should recover with the help of 5G and foldable phones. According to Pulse citing inquiry firm Strategy Analytics, Samsung is expected to reach 265.5 meg smartphone shipments this year, downwardly from 295.1 1000000 shipments in 2019. Notwithstanding, the visitor'south shipment figures could pinnacle 295 million units again in 2021.

The market enquiry firm has adapted its 2020 projected global shipment figures for all brands combined. It estimates that shipments volition driblet by only 11% year-on-year as opposed to xv.6%. It turns out that the global smartphone market is experiencing a higher-than-expected recovery charge per unit in the USA, Europe, and India, and next year the global market could elevation pre-pandemic shipment figures similar to those recorded in 2019 (i.41 billion).

As for Samsung'southward rivals, Huawei appears to be losing ground at an accelerated charge per unit. The Chinese tech giant temporarily edged past Samsung to become the largest smartphone brand earlier this year but it's ban in the USA has sent its shipment figures into a nosedive, spelling great news for Samsung. Strategy Analytics estimates that Huawei will be the second-largest smartphone maker in terms of shipments in 2020 with 192.7 million units, but shipments volition significantly drop down to 59 million units in 2021. Apple tree will reportedly remain the third-largest OEM in terms of shipments in 2020 simply will regain second identify adjacent twelvemonth on account of Huawei's misfortune.

Samsung could gain some footing in Red china at Huawei's expense

Samsung is one of the weaker brands in Prc despite the company'southward massive success in other markets. The tech giant had a shipment market share of under 1% in China at the cease of Q2 2020 (via Counterpoint Inquiry), with brands like Huawei, Vivo, Oppo, Xiaomi, and Apple performing significantly better. However, the tables could be turning soon.

Strategy Analytics estimates that Samsung's fortunes in China could improve as Huawei continues to slow down its smartphone product. Huawei is the biggest flagship smartphone make in China just in that location'due south a possibility that both Samsung and Apple tree will proceeds some of their rival's flagship smartphone market share. Meanwhile, other domestic brands will continue to remain pop in the low and mid-range segments.

This could create a snowball upshot wherein Samsung will heave its make visibility through increased flagship sales and go more relevant in China across all segments, only yet, competition will be fierce.